Remember that Kindle you bought yourself for the holidays? Well, thanks to you and the millions of Kindles, Nooks and other e-readers given as holiday gifts last year, e-book sales jumped in January and outsold hardcovers and paperbacks. The Association of American Publishers reported recently that e-sales more than doubled from $32.4 million in January 2010 to $69.9 million in January 2011.
The Associated Press reports that hardcovers sales fell from $55.4 million to $49.1 million, and mass market paperbacks, a format that’s declining as baby boomers seek books with larger print, fell from $56.4 million to $39 million.
The main reason for their popularity, it seems, is that consumers like the convenience and the ease of e-books, and the ability to experiment (inexpensively) with different kinds of books.
You can read the full article here: http://news.yahoo.com/s/ap/20110318/ap_on_en_ot/us_books_e_sales_4