But is it Bootylicious?

The jury it seems is still out when it comes to whether the online dating personals site OnlineBootyCall.com is a scam or not, but it’s so crass it bears mentioning. Everything from its home page to its commercials make it clear that this site is for one thing only – hooking up. And it’s not taking itself too seriously or pretending to be anything it’s not.

The site offers no-strings-attached introductions for sexual encounters – you just fill out a form with your stats and then sit back and let the ho’s and bro’s come to you as potential ummm… dates, are served up complete with pics.

“We don’t ask for your life story because we don’t care. We think online dating should be easy and fun and not a lot of work. We want members to party and have fun.” –Moses Brown, Founder and CEO

It turns out that the site has become extremely popular, with over 3 million active users and raking in over $10 million in revenue last year. So it seems legit. And that there are a lot of horny people out there looking for Mr/Ms Right Now – i.e. “singles who enjoy being single.”

And they’re aggressively advertising. (Where, I don’t know because I haven’t seen any of their commercials until now. Probably late night alongside those tele-personals ads.) And the ads don’t disappoint and are right on brand. I especially like the OnlineBootyCall.com vs eHarmony commercial. “A date shouldn’t be an interrogation. At OnlineBootyCall.com, you don’t have to worry about “core values” or “points of compatibility”. OBC helps its members find the pieces without the puzzle.” You can view their commercials on their website here.

But how “active” are those users really? There has been some question as to how many of those 3 million users really are actively calling booty on a regular basis. My guess, is that the real number is probably not that high, but as you know, that’s not uncommon for most dating sites – even the more respectable ones.

At least it’s geared towards singles (“where it’s ok to look”) as opposed to other sites like AshleyMadison.com, (“life is short, have an affair”) which targets married people as well as those in committed relationships looking to cheat and guarantee an affair (and also has been advertising aggressively and has become incredibly popular).

Like it or not, casual encounters and, unfortunately, infidelity are par for the course when it comes to online dating. It’s there and it’s not going away any time soon. There’s a reason why there are sites like these and Casual Encounters sections on personals sites like Craigslist and Backpage. Just be careful out there, OK? And think with your brain.

About Thomas Kelleher

Ad Man | Author : www.tomkelleher.com
This entry was posted in Naughty, Online Dating, Sex and tagged , , , , , , . Bookmark the permalink.

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