Macho Macho Man

Apparently women prefer girlie men. At least abroad, according to a recent article by Jena Pincott for the Wall Street Journal entitled: Why Women don’t Want Macho Men.

Sometime in the past year over 4,000 twenty-something women from 30 counties, including Argentina, Sweden, Russia, Australia and the United States participated in an online study. The women were presented with pairs of men’s faces – extremely similar but with subtle differences, and asked to select which ones they found the “hunkiest.”

After crunching the data — including the women’s facial preferences, their country of origin and that country’s national health index — the researchers proved something interesting. They could predict how masculine a woman likes her men based on her nation’s World Health Organization statistics for mortality rates, life expectancy and the impact of communicable disease. In countries where poor health is particularly a threat to survival, women leaned toward “manlier” men. That is, they preferred their males to have shorter, broader faces and stronger eyebrows, cheekbones and jaw lines.

Conversely, women with the weakest masculinity preferences tended to live in some of the healthiest countries: Sweden, Finland, Denmark and Austria. Other countries in the study with low masculinity preferences are Romania, Greece and New Zealand. Women with the weakest masculinity preferences of all lived in Belgium, a country considered to have one of the best publicly funded health-care systems in Europe (alongside Denmark and the Netherlands in the health-care index).

Meanwhile, women with the strongest masculinity preferences tended to hail from the countries with higher disease and mortality rates and some of the poorest scores on the health-care index: Mexico, Brazil, Bulgaria and Argentina.

And then there’s the good old USA. Where do we stand in the masculinity ranking? The answer is fifth out of the 30 countries in the study, one of the highest. And where does America stand in the health index ranking? Twentieth of 30 countries, one of the least healthy.

I fear this will only serve to further fuel the health care debate among those who are against reform. No one wants to get their ass whipped by a Belgian. Read the entire article here.

About Thomas Kelleher

Ad Man | Author : www.tomkelleher.com
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